For 10–100 rep B2B sales teams
Every score points to the transcript line that triggered it and the playbook section behind it. Reps see exactly why they missed; managers see the pattern across the team.
30-minute walkthrough. We'll run it on a sample of your actual playbook.
Rubric scores
Overall
3.3 / 5
Why objection handling scored 2
Transcript · 21:14
“Yeah I hear you on price — let me check with the team and circle back on that.”
Playbook · Objection Handling §3
Price objections should be reframed against ROI within the same turn — never deferred.
Trusted by thousands of sales reps from teams like
The problem
Too many calls, too few ears
Your reps make hundreds of calls a week. You listen to a handful. The ones that lost you deals? You'll never know what happened.
New reps ramp on luck
Onboarding depends on which calls a new hire happens to shadow — and whether their manager had time that week. Half your team is still learning by accident.
Patterns hide in plain sight
You suspect Mike struggles with objections and Devon undersells value. You can't prove it, prioritize it, or fix it across the team.
How it works
Drop in decks, scripts, wikis. Quddify learns your material.
Reps drill against buyers that push back like yours do.
Calls auto-pulled, scored, dropped on your dashboard.
The flywheel
Your top rep's instincts, available to your bottom rep by week three.
WEEK 1 → WEEK 12
Compounds
with every call
Practice
Reps roleplay against your real buyer types — discovery, demos, objections — until it's second nature.
Live call
Reps jump on real calls in Close, Zoom, or Meet. Quddify is on the line — whispering the next line.
Auto-score
Every call gets transcribed and scored against your rubric within minutes. No queue, no review meeting.
Gap analysis
Quddify finds the dimension each rep is slipping on — across this week, this segment, this stage.
Train
Targeted roleplay set or playbook section assigned automatically. Each rep practices exactly what they need to fix.
Your playbook, mapped
Quddify links each playbook section to the calls that cited it, the objections it handled, and the reps who put it to work — so you can see which parts of your playbook are driving results and which are gathering dust.
Playbook map · live
Last 30 daysCited
12 calls
Related
§5.4
Negotiation
Playbook · §3.2
Price reframe
Reframe price against ROI
within the same turn
Used by
3 reps
Mike, Sarah, Alex
Uplift
+1.4
avg score
Objection
“too expensive”
Related
§3.1
ROI framing
Results
%
Faster ramp
From ICP-aware roleplay reps run before their first live call.
×
More practice reps
Compared to traditional shadow-and-debrief training cycles.
hrs
Saved per manager / week
Hours back from manual call reviews and 1:1 prep.
+18% close rate
Discovery → closed-won
“Once reps could see exactly which playbook section they missed on each call, the same feedback stopped showing up twice. Close rate moved before we changed comp.”
Alex Chen
VP Sales · 30-rep B2B SaaS · $32M ARR
6 hrs → 90 min
Manager call review per week
“We were burning a full day a week on manual call reviews. The rubric scores plus verbatim citations cover 80% of what I used to write up myself.”
Priya Sharma
Director of Enablement · 50-rep healthtech SaaS
2.3 → 3.7
Team objection-handling score
“We pointed the rubric at our playbook section on price objections and let reps run it for a month. Scores climbed without a single 1:1.”
Marcus Lee
Head of Sales · 18-rep developer tools
Mid-Call Guidance
Quddify listens to the call as it unfolds. The second a prospect raises an objection or sends a buying signal, your rep sees the exact next line — pulled from your playbook, shaped by what was just said. No more “let me get back to you on that.”
Acme Corp · Discovery call
14:22
QUDDIFY · LIVE
in 1.4s
PROSPECT · JUST NOW
“We tried something like this two years ago and it didn't stick — reps just ignored it.”
SUGGESTED NEXT LINE
“Makes sense — that's the failure mode we hear most. What killed adoption back then: was it scoring that felt off, or was it that nothing actually changed in the next call?”
PLAYBOOK §2
Persona Library
Point Quddify at a lost or stalled call and it resumes the conversation from the turn the deal went sideways. Or configure the buyer type, personality, and objection your rep is about to face from scratch.
Configure persona
Editing01 · Scenario
02 · Buyer type
03 · Personality
04 · Top objection
Generated persona
ReadySkeptical Director
Type B · Internal advocate
Sample opening
“I just don't have the bandwidth to evaluate another tool right now.”
Continuing from past call
Sarah Chen at Acme Corp · Discovery · Apr 14
Last said: “I appreciate the demo, but I don't have the bandwidth for another tool right now.”
Breakdown identified at turn 14 — Quddify resumes from there.
Or start from a preset
Skeptical CFO
Mid-market · 220 emp
Price-sensitive SMB
SMB · < 50 emp
Late-stage staller
Enterprise · stalled 6wk
Champion advocate
Inside helper
Procurement gatekeeper
Final-stage blocker
Multi-stakeholder
5+ decision makers
Plus any persona you can describe — Quddify generates the voice, accent, and objection set from a short brief. 15+ voices, 40+ languages.
Scoring & Reports
Pass/fail isn't enough. Each criterion ties to the transcript line that triggered the score and the playbook section behind the standard — so reps can't argue with the verdict, and managers don't have to relisten to find the moment.
Call Review · Mike R. · Acme Corp · Discovery · Apr 18 · 38 min
Overall score
72
/ 100
Team benchmark: 47
Criteria passed
8
/ 9
Required misses
0
All required criteria met
Scorecard
Quddify Demo Call
Team scorecard · v3
Review Audit
7 sections · 9 criteria
Discovery
Weight 25%73%
Identifies decision criteria and timeline
73/100
“What's the timeline for picking a tool?”
— transcript · 11:42
AI commentary
Playbook · §2.4 Discovery anchorsMike opened with strong agenda-setting and pulled budget context naturally in the first 8 minutes. Missed: didn't pin a specific decision date — the prospect said “Q3” but Mike never narrowed it to a week. Per playbook §2.4, anchor a date before transitioning to product.
Tie features to prospect pain points
Weight 20%85%
Ties each feature back to a stated pain
88/100
“Since you mentioned 6 hrs/week on reviews…”
— transcript · 19:08
Demo timing and pacing
82/100
Walked the rubric editor in under 4 minutes
— transcript · 22:14
AI commentary
Playbook · §4.1 Demo pacingMike tied the dashboard heatmap directly to the prospect's stated bottleneck — manual call review burning a full day a week. Demo pacing was crisp; he didn't dwell on the rubric editor once the buyer nodded. Feedback note: two demo features (assignments, integrations) were skipped — re-introduce on the follow-up call so the deck doesn't surprise procurement.
Objection handling
Weight 20%68%
Call control
Weight 15%81%
+ 3 more sections collapsed
avg 76% · all passed
Every criterion: a transcript timestamp, a playbook citation, and a one-line feedback note. No relisten required.
Manager Dashboard
Every rep's calls flow into one queue. Score, comment, and assign training in minutes — and see which weak spots are team-wide versus one-rep-only.
Quddify · Manager dashboard
stephen@quddify.com
14:32 / 38:14
1×Terrence Obuya
Reviewed by Stephen Schriver · Apr 18 · 2:14pm
Overall score
38
/ 100
Team benchmark: 47
Criteria passed
4
/ 13
Required misses
4
Budget · Authority · Need · Timeline
Scorecard
Discovery Call
MEDDIC · v3
Audit breakdown
3 sections · 13 criteria
Discovery & Needs Analysis
Weight 35%0 / 4 passed22%
Uncovers budget range
0/100
(Rep moved to demo without asking budget.)
transcript · 04:18
Identifies decision-makers
20/100
“Cool, sounds like you're the one driving this.”
transcript · 06:42
Documents primary pain point
68/100
“We waste hours every week on review meetings.”
transcript · 09:11
Confirms purchase timeline
0/100
(No timeline question asked.)
transcript · —
Value articulation
30% · 2 / 5 passed45%
Objection handling
35% · 2 / 4 passed51%
Manager view
The calls that mattered, the top mover, the rep slipping, and the one thing to do today. Reply “approve” — Quddify queues the feedback and lines up the assignments.
Quddify · Weekly digest
Mon · 8:00am
To: alex@yourcompany.com · Subject: Last week on your team
This week
42 calls scored · team avg 3.5 ↑ +0.1 from last week
Top mover
Sarah P.
↑ +0.6 → 4.3 avg · best week on objection handling
Needs attention
Jordan H.
↓ price objection → 1.9 · 3 deals at risk
Suggested action
Assign Price reframe §3.2 + 3 roleplay reps to Jordan H.
Rubric editor
Drag to reorder · click weight to adjust
Start from
Dimensions
Discovery depth
25%
Value articulation
30%
Objection handling
25%
Call control
20%
62 historical calls will be re-scored under this rubric.
Save & re-scoreCustom Rubrics
The rubric is the contract between you and your AI sales system. Tune a weight, add a criterion, swap MEDDIC for your custom framework — and Quddify re-scores everything in your library against the new standard. No manual re-review.
Training Assignments
The score isn't the end of the loop — the assignment is. When a dimension slips, Quddify drafts the training, picks the playbook section, and queues it for your approval. You stop deciding who needs what; you just say yes.
Suggested assignments
3 reps · this weekMike R.
Objection handling — 2.1 avg
Suggested
Roleplay set: ‘Price pushback from skeptical CFO’ (5 reps)
Due Fri
ApproveDevon T.
Discovery depth — 2.4 avg
Suggested
Listen & annotate: 3 top-rep discovery calls (45 min)
Due Mon
ApproveJordan H.
Value articulation — 2.6 avg
Suggested
Playbook §4 quiz + 2 roleplay reps
Due Wed
ApproveOnboarding journey
What a typical new hire's first month looks like on Quddify. From their first roleplay on day one to their first solo close before week five.
Week 1
0.0
/ 5
Day one: drops in playbook
Week 2
1.8
/ 5
First live call guided in real time
Week 3
2.4
/ 5
Handles own objections
Week 4
On quota3.1
/ 5
On-quota, no hand-holding
Pilot teams typically see new-rep ramp drop from 9 weeks to 21 days — three weeks faster than the industry benchmark.
Compliance Monitor
Every call scans for unauthorized promises, off-script discounts, and forbidden phrases. When a line starts repeating across your team, you find out before procurement — or legal — does.
Quddify · Compliance Monitor
Apr 19 · 2:32pm
New flags
3
this week
Recurring patterns
1
across 4 reps
Incidents
$0
this quarter
The phrase “we guarantee” has been used by 4 reps in 12 calls over the last 30 days.
Outcome guarantee · Marketing/legal review required
Flagged statements
3 this week · 7 this month
Marcus Johnson
HighAcme Corp · Demo
Apr 19 · 11:23
“I can guarantee your team will be fully onboarded and ramped inside 30 days.”
Outcome guarantee · Personal commitment
Part of patternCasey Park
MedNorthstar Health · Pricing
Apr 18 · 14:45
“No one else can match what we offer at this price.”
Unsubstantiated competitive comparison
Devon Taylor
MedVector Labs · Discovery
Apr 17 · 09:18
“Sign before quarter-end and I'll personally lock in the discount forever.”
Unauthorized pricing commitment
Build your own forbidden-phrase list, or layer on optional industry packs (FINRA, HIPAA, GDPR, Fair Housing, TCPA). Every flag links back to the transcript moment and the playbook section it broke.
Integrations
Pull calls from your conversation tool, sync deals from your CRM, ingest playbooks from your knowledge base.
Conversation intelligence
CRM
Calling & meetings
Outbound & enablement
Knowledge & files
We ship integrations in the order pilot teams ask for them. Don't see yours? It's on the next sprint if you're the one who needs it.
The system
Roleplay, call reviews, manager digests — they're not separate AI tools. They all draw from the same context layer: your calls, your CRM, your playbooks, your ICP. Every new input compounds everywhere at once.
CONTEXT
LAYER
Why Quddify
From the team
Every sales team has a top rep who does something specific the rest of the team hasn't copied yet. Generic AI tools can't see it — they only know the textbook. Quddify is built on a simple bet: the playbook your team actually runs on should be the playbook your AI sales infrastructure is built on.
Ahmad Quddous
CEO, Quddify
Plans
Both start with a pilot on your real playbooks.
For sales orgs of 5–25 reps standardizing how every call gets reviewed.
For sales orgs of 25+ reps with multiple managers and segments.
Every pilot runs on your actual playbook. We'll score a real call from your team and show you the output before you commit to anything.
Security & compliance
Your playbooks and call data stay walled off from every other customer. Never used to train models. Encryption in transit and at rest. We'll send the DPA, security questionnaire, and current audit status the same day you ask.
SOC 2 Type II
Audit in progress
GDPR-ready
DPA on request
EU + US data residency
Pick where your calls live
SSO + audit logs
SAML, SCIM on Scale plan
Need a specific control (HIPAA BAA, ISO 27001, regional residency)? Ask on the demo — we'll tell you the real status, not a roadmap line.
FAQ
You upload sales decks, scripts, objection docs, and product wikis. We read every page and use them as the source of truth for every roleplay and every call score — so the feedback your reps get is the feedback you'd actually give them, not generic textbook advice.
Your playbooks, calls, and conversations stay entirely yours. They're walled off from every other customer's data, and we never use what you upload to improve scoring or feedback for anyone else's team. What you put in only ever shapes the system for your reps.
Every score comes with receipts: the exact transcript quote and the exact playbook section behind it. If you disagree with a score, you can see what the system weighed — and adjust your rubric or your playbook so the next call gets scored the way you want.
A working pilot in under a week. Upload your playbooks on day one. Set up your rubric and your buyer types on day two. Your reps are running roleplays and uploading calls by day three. Full team rollout typically takes 2–3 weeks.
Today you bring calls in by direct upload or shared link. Native Gong and HubSpot connections are on the near-term roadmap. If a specific integration would unblock a rollout for you, tell us on the demo — it shapes our priority.
Per-rep, billed annually, with volume tiers as the team grows. The Team plan covers 5–25 rep orgs; Scale is custom for 25+ seats with role-based access, custom rubrics per segment, and SSO. We share full numbers on the demo so we can match the plan to your team size and rollout timeline.
Annual contracts, paid up-front or quarterly. Every engagement starts with a paid pilot — typically 30 days, run on your real playbook and a sample of your team's calls — so you see scoring on your content before you commit to a full year.
Get started
30-minute walkthrough on a real call from your team. You'll see scoring, mid-call guidance, and the manager view — on your content, on screen.
